China Joy 2016, or China Digital Entertainment Expo and Conference started in Shanghai today and will run through Sunday.
Shanghai's record-breaking hot weather hasn't stopped game enthusiasts from checking out the latest products. Hundreds of thousands of visitors are gathering at China's most influential event in the multi-billion U.S. dollars gaming market.
Official statistics show that total revenues for China's gaming sector reached 140 billion RMB, or roughly 21 billion US dollars in 2015. That number will likely continue to grow as new technologies such as VR and AR mature.
