(Photo provided to chinadaily.com.cn)
According to official travel data, China was the fourth most popular international travel destination in 2015, behind only France, the United States and Spain. Most people think of China and think of the Great Wall, Terracotta Warriors or maybe just pandas.
Many tourists and business travelers may leave China seeing only the inside of their hotels or a few popular museums or tourist spots, having missed the intricacies of Chinese culture that make this place so vibrant.
With their official launch on October 28, VAYA will provide a marketplace with over 300 unique cultural experiences for tourists and business travelers who want a more authentic Chinese travel experience. VAYA is a peer-to-peer platform that lets travelers connect directly with locals who can show them a deeper and more realistic side of China. Think AirBNB, but for travel experiences; where the former helps travelers find local places to stay, VAYA helps travelers connect to Chinese culture on a local level.