Chinese visitors shop at a jewelry store in Thailand.(Photo by Liu Yunmin/Liu Debin/Xu Lin/China Daily)
Shoppers say 32 percent is spent on buying gifts for others, and 19 percent is for resale back home.
The United States, France, the United Kingdom and South Korea are the top destinations for Chinese hoping to resell. Over a third of their shopping is at duty-free shops, where cosmetics and alcohol are the most popular purchases. Clothes, food and souvenirs are the items they buy most from department stores and malls.
An important finding is that the growing number of individual Chinese travelers is complementing, rather than replacing, group tours. Both segments are growing.
Less-experienced tourists are more likely to join groups, he says.
They're often from outside first-tier cities and have relatively lower incomes.
The report also suggests some alleged misbehavior is attributable to cultural misunderstandings.
