China's online short video users surge by 100 mln: report

2021-02-03 14:54:48Xinhua Editor : Zhang Mingxin ECNS App Download

The number of China's online short video users reached 873 million by the end of last year, surging by 100 million compared with March 2020 and accounting for 88 percent of the internet-using population, says a report on China's internet development released Wednesday.

The report, issued by the China Internet Network Information Center, notes the quality improvement of online video programs.

China's streaming platforms have been improving their business model and investing more in short videos to bring audiences more quality content, says the report.

At the same time, short video platforms are introducing trial projects such as mini dramas or shows, before gradually landing in the filed of long videos, it says.


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