If you see a strange-looking sea monster crawl onto the beach, don't be alarmed, it's likely a woman wearing a new and wildly-designed bod-kini.
A video posted by the Pear Video on Monday shows six models strutting on a crowded beach in Qingdao, East China's Shandong Province showing off their head-to-foot outfits that reveal only their eyes, mouth and feet, and are intended to be total sun blockers.
One of the model's bod-kini appears to have fish scales making her look like a perfect mate for the fish-man from the U.S. film The Shape of Water.
Other models' full-body outfits make them appear to be wearing a bikini, except their suits' bare skin is bright red or blue.
The bod-kini is a step-up from the face-kini that covers the wearer's entire head and debuted on Chinese beaches last year.
Zhang Shifan, the founder of both claimed that the elaborate designs of the sun-blocking costumes contain elements of ancient Chinese culture.
The head covering of some costumes make the wearer appear to be dressed in fashions popular centuries ago.
"It's my wish to promote good global cultures," Zhang said, claiming that young people are buying her bod-kini.
Last year's video of her breakthrough - and often mocked - face-kini, were mainly worn by elderly women.
"It's totally not Chinese culture," a netizen criticized the founder's saying.
"They're really creeping me out," said a netizen of the bod-kini-wearing beach models, who's comment was echoed online by many.