Wondering How Is the Business Wisdom of Chinese Bosses? A 1990s-born Foreign Entrepreneur Sells Globally with It

Nella, a 1990s-born entrepreneur, has been doing business in Yiwu for years. Not only has she successfully exported massive quantities of goods around the world, but she has also settled down and made a home there. What attracts her to Yiwu is not only the all-encompassing International Trade Market it has, but even more so the humble and shrewd local business owners. In her philosophy, "staying down-to-earth" is both their way of doing business and a deeply rooted principle of the merchants in this city.