LABUBU joins New York's Thanksgiving Parade
(ECNS) — The 99th Macy’s Thanksgiving Day Parade was held in Manhattan, New York, Wednesday, with new friend LABUBU making its debut in this year’s lineup.
The parade kicked off with the iconic giant float Tom Turkey. This year’s procession featured 34 giant balloons, 28 floats, 4 inflatable dolls, 33 clown crews, 11 marching bands, and performance groups that included singers and actors. Among the floats, the “Friendsgiving in POP CITY” float attracted particular attention.
It was the first time the globally popular LABUBU appeared in the New York Thanksgiving parade. This nine-toothed, punk-cute creature from Chinese company Pop Mart is more than just a toy. It has become a cultural and commercial force. In Thailand, the furry doll was granted the title of "Amazing Thailand Experience Explorer" by tourism authority. In Singapore, a Merlion-themed edition sold out almost instantly.
As the largest Thanksgiving celebration in the United States, the Macy’s Thanksgiving Day Parade is widely regarded as the kickoff to America’s holiday season, attracting millions of on-site spectators every year.
(By Gong Weiwei)