The Beijing city management authority is limiting the number and placement of signs on buildings in order to "create an urban skyline that is visually clear and bright", and strengthen urban management.
All signs and billboards attached to roofs must be removed.
Outdoor advertising billboards that exceed the height or the edges of a building
Outdoor advertising billboards that are perpendicular to the building walls
Multiple signs of the same institution
Unauthorized signs put up by institutions located in a building
Name signs of institutions put on the third or higher stories
Signs set far from its actual location
Non-compliant outdoor advertising billboards set on building walls