为学生服务的在线名誉管理公司BrandYourself的首席执行官帕特里克•安布罗恩说："哈佛案例所凸显的一个事实是许多孩子在网上做过的事可能会回来反咬他们一口.这种事的发生比以前频繁得多,意识到这点很重要."
It's hard to grow up online these days and not leave behind something, anything, that might prove suspect in the eyes of a college admissions officer. That's where BrandYourself comes in.
这个时代,网络伴随着我们成长,很难不在网上留下点什么会让大学招生官生疑的东西.这就是BrandYourself大显身手的时候.
The company recently launched a new "Student Makeover" product aimed at high schoolers' worried parents. Billed as "the perfect graduation gift," the service promises to surface and remove risky online references to sex, alcohol, drugs, politics, religion, and more for $99, according to the website.
这家公司最近针对忧心忡忡的高中生父母推出了一款 "学生形象塑造"产品.据公司网站的信息,这项号称"完美毕业礼物"的服务承诺将找出并删除学生在网上所有和性、酒、毒品、政治、宗教相关的有风险的信息,要价99美元.
To get started, students grant the BrandYourself system access to their Facebook and Twitter accounts. The software then scours thousands of old posts and uses a machine learning algorithm to pull up the ones that may be deemed problematic. Students and their parents can then evaluate the old posts and choose whether or not to delete the content.
首先,学生必须授予BrandYourself系统访问自己脸书和推特账户的权限.公司的软件将会梳理成千上万条旧帖子,并用机器学习算法将有问题的帖子都挑出来.学生和父母可以对这些旧帖子进行评估,自行选择是否删除这些内容.
The program will also identify troubling search results for a student's name and provide an overall reputation score, which indicates how likely it is that a student's results will negatively affect their career or college prospects.
该服务还能找出与学生名字相关的可能引起麻烦的搜索结果,并提供整体名誉评估分,这一分数显示出这些搜索结果将从多大程度上对学生的事业或学业前途产生负面影响.
BrandYourself's makeover product is new, but students have spent years been using home-grown methods to avoid admissions officers. For many, adopting a senior name is the first step they take to shield their real identity.
BrandYourself的这款形象塑造产品是新产品,但过去这些年,学生们一直用土办法来避免被招生官抓�"驯�.对许多人而言,使用"高年级名字"是隐藏自己真实身份的第一步.
"Senior names," which many students adopt at the end of summer or the beginning of senior year, are aliases used on Facebook throughout their senior year, and sometimes beyond. These aliases are theoretically meant to hide a student's real identity from admissions officers or summer internship hiring managers who search for their offline name.
"高年级名字"是许多学生在升入高三前的那个夏末或在高三开学之初采用的假名.他们在整个高三时期都会在脸书上使用这个假名,有的人在高三结束后还会继续使用.这些假名理论上是用来隐藏一个学生的真实身份,不让招生官或暑期实习招聘经理用真名搜索网络的时候找到自己的信息.
While senior names are a great first step, other high schoolers take more extensive measures to protect their identity like deleting old accounts or creating duplicate "ghost" profiles that they use to share questionable material online.
虽然"高年级名字"是重要的第一步,许多高中生还会采取更广泛的措施来保护自己的身份,比如删除旧账号,或者创建迷惑性的假身份在网上分享有问题的内容.
英文来源：mashable
