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'This is just wrong': Internet mocks a campaign for MEN'S ROMPERS
First came the man bun and then the glitter beard - but the latest fashion accessory to hit the menswear world has been met with widespread ridicule.
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A group of business students have created the RompHim - touted as the male version of the romper - in the hope that it will spark a 'fashion revolution'.
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The garment even has its own crowdfunding page on Kickstarter where its creators, ACED Design, have already smashed the $10,000 target needed to bring it to fruition in just a day.
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Donations gave now exceeded $40,000 for the all-in-one which is described as 'pretty damn comfortable' but has been blasted by fashion followers on social media as 'just wrong'.
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But members of the so-called #rompsquad say they can't wait to snap up the statement piece, which comes in four designs - Blue Chambray, Red Chambray, Splatter print Cotton and Special edition 4th of July seersucker - and is touted as perfect for pool parties and 'beach days'.
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Writing on their website, the designers, who met at Northwestern University, explained: 'Though the idea came to us last year, our design journey started in earnest in early 2017.
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'We began working with a leading Chicago fashion design consultancy to turn our vision into a reality, and then partnered with local Chicago cut and sew shops to manufacture our sample run.
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'We launched our Kickstarter on May 15, 2017 to secure the capital needed to make our first large-scale run at our production facilities here in Chicago.'
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But the striking garments have caused a stir online with one Twitter user calling them 'just wrong' with another saying she was 'offended' by them.
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However it wasn't all negative with one man branding them 'cute' while Ken Casparis said he 'would probably wear one'.
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A spokesperson for ACED Design told Femail: 'It was very cool to see so many people supporting the Kickstarter (campaign).
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'We knew the product was something we would wear, and we had gotten positive initial feedback from a wide range of people who tested it out, but we really didn't foresee it being so popular on day one.'
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Speaking about the social media backlash, they added: 'With any new fashion, there will be supporters and critics, but we look forward to using the feedback to continue to make standout clothing.
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