日本精品服饰店出售"原味"牛仔裤
Japanese boutique sells jeans that have been worn for at least a year
The Onomichi Denim Project, a chic boutique in Onomichi, Japan's Hiroshima Prefecture, is a popular destination for denim enthusiasts looking for a pair of truly special jeans. The shop is well-known around Japan and even abroad for selling premium jeans that have been worn by select members of the local community for at least one year.
"尾道丹宁计划"精品服饰店位于日本广岛县,是丹宁爱好者们寻找别致牛仔裤的"圣地".这家店铺名扬日本甚至海外,其特色却是售卖当地民众穿过一年以上的旧牛仔裤.
Selling used jeans, or any other type of clothing for that matter, is not exactly a new business model, but Onomichi Denim Project is not your average second-hand denim retailer. Created in 2013, as a collaborative effort between local designer Yoshiyuki Hayashi, textile expert Yukinobu Danjo, and Discoverlink Setouchi, an organization that aims to supports local industry, the minimalist boutique aims to draw attention to the city's top-quality craftsmanship and its people in a unique way. Plus, while used denim is generally sold at a discount, these particular jeans actually get about twice as expensive after being worn by somebody almost daily, for at least a year.
严格意义上说,出售二手牛仔裤或者其他种类的服饰并非某种新兴商业模式,但"尾道丹宁计划"也绝非你心中普通的二手牛仔裤零售店.该店创立于2013年,由本土设计师Yoshiyuki Hayashi、纺织专家Yukinobu Danjo和致力于支持本地产业的Discoverlink Setouchi机构联手打造.这家极简主义精品店力求以独特的方式吸引外界关注本市的顶级工艺和匠人.除此之外,尽管二手牛仔裤一般都是打折出售,但这家店里被别人天天穿了至少一整年的旧裤子售价却是原价的两倍.
Denim aficionados know that jeans usually require breaking to look their best, but there's an art to how to wear, wash and dry them to achieve that desired look. That's what makes Onomichi Denim Project so special – they hand-pick the wearers from the local community and closely monitor their transformation over the course of one year. Wearers rotate through two pairs of jeans that they promise to wear almost every day for the entire period, and bring them to the shop every week, to be laundered at a special denim processing facility, which ensures that every pair retains the evidence of each wearer's life and work.
