People read books scattered on the subway in the morning. (Photo/Chinanews.com)
Inspired by British actress and "book fairy" Emma Watson, the Scattering Book project, which advocates leaving books in public spaces for more people to read, is going viral nationwide.
Xinshixiang, an influential public account on WeChat launched a Scattering Book project on Tuesday in Beijing, Shanghai and Guangzhou, with 10,000 books left in the subways, airplanes and taxis for sharing. Celebrities such as Chen Luyu, Xu Jinglei and Huang Xiaoming participated in the event.
Lu Jinbo, president of Guomai Culture and Media, believes that young people are becoming the main force of cultural consumption, with online reading groups springing up.
Meanwhile, the project is also stirring heated debate. Some have their doubts, wondering if it is just a marketing campaign or whether it will really help people pick up a paper book again.
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