28岁的西迪基是在2009年去往阿姆斯特丹拜访亲戚的旅途中受到启发的,当时他的朋友们想要用苹果手机给他拍张照片,而他们正好站在一些自行车前.
"He noticed that the bike's reflector manipulated the flash of his mobile camera in a way that obscured the faces of his friends in the picture," the ISHU website explains.
ISHU网站上说道："他注意到自行车的后视镜所折射出的光线,使得朋友们的脸在手机拍出的照片中变得模糊不清."
"He immediately realised that if developed into the right product, this feature would be an ideal solution for his friends and [is] now available to the public who want to keep their private moments in public private.
"他立马意识到,这种原理如果应用到合适的产品中,就能成为人们在公开场合保护隐私的理想解决方法."
"Saif put together a team of experts who dug into the science of light and reflection, and how to blend technology with fashion."
"于是,赛义夫立刻召集了一群专家,一起钻研光线和反射的科学,以及如何将这种技术融入时尚."
He told Decoded Magazine: "The ISHU scarf effectively allows an individual to control what pictures and videos are taken of them.
他在接受《Decoded》杂志采访时,说道："ISHU围巾让个人有效地掌握了被拍照录像的主动权."
"There are no more unwanted pictures and videos on Snapchat, Instagram, or Facebook! Everyone carries a phone with them nowadays that has an amazing camera. So, it all made sense to me."
"这样一来,在即时通讯软件Snapchat、照片分享软件Instagram或社交网站Facebook上,就不会再有不情不愿被拍下的照片或视频！当今社会,几乎人手一只自带强大照相功能的手机.所以,ISHU围巾的诞生也就顺理成章了."
More ISHU products are set to launch in August, with mobile phone cases set to launch in the next few weeks.
今年八月,将会有更多ISHU产品面世,接下来几周该系列的手机壳就要推向市场.
The ISHU is currently sold out but you can pre-order it online for £289.
ISHU产品现已售罄,但你可以在官网上预定,预售价为289英镑.
英文来源：每日电讯报
