LINE

Text:AAAPrint
Learning Chinese

Colouring-in craze causes pencil shortages

1
2016-03-25 13:31China Daily Editor: Yao Lan

填色书风靡 致铅笔脱销

Colouring-in craze causes pencil shortages

A Scottish illustrator has been credited with boosting the fortunes of the global pencil industry after the surprise success of her "colouring-in" books for grown-ups.

一位苏格兰插画师专门为成年人设计的"填色图书"意外走红,由此推动了全球铅笔产业的迅猛发展.

Johanna Basford's books of elaborately-crafted fill-in drawings have tapped into a huge demand from those seeking to switch off from iPads, laptops and computer games.

乔汉娜·贝斯福设计的一系列填色手绘书大都做工精致,并且极大地迎合了部分当代人的需求,为他们成功脱离平板、笔记本和电脑游戏找到了一个新出口.

Now, having already topped the Amazon best-seller lists, her tomes are also giving a massive boost in global sales for high-quality pencils, as colouring-in fans compete to make masterpieces of their work.

目前,她的作品已位居亚马逊畅销排行榜榜首.大批填图爱好者们为了创作出自己的杰作都竞相购买铅笔,从而带动了全球优质铅笔的销量.

Far from being a casualty themselves of the digital age, pencil manufacturers are now struggling to cope with demand, with Faber Castell, the world's largest wood pencil manufacturer, revealing that it was now having to run extra shifts at its factories. "People like colouring-in because they are fed up with digital," Ms Basford, 32, told The Sunday Telegraph. "There is something nice about picking up a pencil and a pen. You are not going to get interrupted by Twitter, and there is also a childhood nostalgia element to it. The last time you did a bit of colouring in, you probably weren't about thinking about mortgage or Brexit."

32岁的贝斯福女士对《星期日电讯报》说道:"人们之所以喜欢涂色画本,是因为他们厌倦了数码产品.拿起笔来画画是一件让人愉快的事情.这样你就不会被推特上的消息打扰,而且还能让你回忆起小时候的美好时光.专心填色画画的你,也可以暂时不被住房贷款和(英国)退欧这样的事情困扰了."

Rather like other recent middle-class crazes like allotments, ukelele playing, and home-brewing and baking, colouring-in appeals to a nostalgia for a simpler, analogue era.

  

Related news

MorePhoto

Most popular in 24h

MoreTop news

MoreVideo

News
Politics
Business
Society
Culture
Military
Sci-tech
Entertainment
Sports
Odd
Features
Biz
Economy
Travel
Travel News
Travel Types
Events
Food
Hotel
Bar & Club
Architecture
Gallery
Photo
CNS Photo
Video
Video
Learning Chinese
Learn About China
Social Chinese
Business Chinese
Buzz Words
Bilingual
Resources
ECNS Wire
Special Coverage
Infographics
Voices
LINE
Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
Copyright ©1999-2018 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.