他们的文章《胜利的喜悦：女性与运动型购物》印刷版最早将于2016年发表.
O'Donnell and Strebel reported that these shoppers are not only competitive, but one of their goals is to outsmart the retail system.
奥唐纳和斯特雷贝尔在文章中指出,这类消费者不仅有竞争意识,而且他们的目标是要比零售商更精于算计.
As of right now the data only recognizes females in this new category, but the researchers are sure there are males out there with the same shopping behaviors.
目前这些数据只涵盖了女性消费者,但研究者们确信不少男性也有同样的消费心理.
Similar to an athlete reminiscing on their past achievements, a sport shopper can remember details of the bargain items in their closets, sometimes including the date of purchase and the sale and original price.
就像运动员会回忆自己过去的成就一样,运动型消费者也会回味买到特价品时的兴奋感,有时还能记起购买日期、折扣价和原价.
Another similarity between to two is, this type also develops a plan of action.
运动型消费者与运动员还有一个共同点：他们也在不断提升自己的行动计划.
Each shopper has developed a strategy behind every shopping endeavor.
每一次购物后都在努力提升自己的削价策略.
O'Donnell contends the sport shopper is different from the bargain shopper in that the bargain shopper hunts for deals out of necessity, while the sport shopper does it for the 'rush' of finding a good deal.
奥唐纳认为,运动型购物者不同于买便宜货的人,后者是因为需要而买,而前者纯粹是为了寻求买到好货后的快感.
HOW TO GET THE BEST BARGAINS
如何获得最佳交易
Make a List of Items You Want to Buy: When huge sales are going on, your objective should be to buy only the items on your list at the lowest price possible.
把你想买的东西列在一张表上：大减价时,只买清单上的东西,且要价格最低.
Scope Out the Best Deals Ahead of Time: Make sure you scope out the best deals ahead of time to make the most of your time while shopping.
提前圈定最划算的交易：这样才能节省购物时间.
Make a Plan of Attack: Once you have identified the best deals on the items you want to buy, make a list of each item, the best store in which to buy it, the discounted price and the normal price.
定好作战计划：一旦确定好最划算的交易,就把每一项列出来——哪家店最便宜、折扣价多少、正常价多少.
Shop Online with Your Smartphone: Ensure that you are making the most of your time whenever you are waiting in a line to purchase an item.
从手机端网购：排队结账时也要充分利用好时间.
Use Rewards Credit Cards for Extra Savings: Always use rewards credit cards to tack on a few extra percentage points of savings to every purchase.
用返利（积分）信用卡结账：这样每笔交易又会再省一点钱.
