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Introducing Mr. Babe - A Japanese lifestyle magazine aimed at chubby men

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2015-11-19 15:45China Daily Editor: Yao Lan

日本推出微胖男士时尚杂志

Introducing Mr. Babe - A Japanese lifestyle magazine aimed at chubby men

While most lifestyle and fashion magazines are full of photos of slender male and female models photoshopped to perfection that create an unrealistic image of the human body, a fresh Japanese men's magazine is taking a different approach. Mr. Babe is targeted towards chubby men, a body type that is rarely represented in the mainstream fashion industry.

在各类生活时尚类杂志上,最常见的就是各种身材纤瘦的俊男靓女,这些经过ps的模特照片向读者展示几近失真的完美身体曲线,不过最近日本一本新男性杂志《Mr.Babe》另辟蹊径,开始将镜头推向胖子们,即那些在主流时尚界很少出现的身型.

Launched early this month, Mr. Babe describes itself as Japan's first "fashion and lifestyle magazine of chubby men, by chubby men and for chubby men". It's main goal is to boost the confidence of its readers and convince them that they can lead happy successful lives regardless of the few extra pounds, by offering fashion tips, health and personal grooming advice and articles on romance and marriage. "Our magazine is in no way encouraging men to gain weight and become chubby," editor-in-chief Norihito Kurashina said in a recent interview. "Our message is that chubby men can be attractive by making use of what they have now while being mindful of their health so as not to become obese."

这本名叫《Mr.Babe》的男士杂志于本月初创刊,自称是日本第一本"专门为胖子打造的"生活时尚类杂志.杂志创办的主要目标是为了提高读者们的自信,通过给出着装、健康和个人修饰方面的建议,以及刊登恋爱、婚姻相关的文章,帮助胖子读者们相信,即使是在"身负重肉"的情况下,也可以幸福快乐地成为人生赢家.不过杂志主编Norihito Kurashina在最近的一次采访中表示:"我们的杂志可不是为了鼓励男士都去增重,变得胖乎乎的,我们希望传达的理念是:在注重避免成为肥胖症的前提下,微胖型男士可以发挥现有身材的优势,成为有魅力的人".

Kurashina was in charge of Men's Knuckle, a magazine aimed at young slender Japanese men working as hosts, for over 10 years before shifting completely and launching Mr. Babe. The 52-year-old describes himself as a "debu (fatso) for 25 years" so that might explain the change, but he also claims that the new magazine could become a big business, as overweight men are no longer a minority in Japanese society.

  

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