�"匆患业降锥嘤星�
Beckham family brand worth around £500 million, study shows
The Beckham family empire has grown to include lucrative endorsements, modelling contracts and a fashion line or two - so it's no secret that Brand Beckham can sell. But a new study reveals just how lucrative the family brand really is.
贝克汉姆家产业帝国的发展已经涵盖了品牌代言、模特签约、以及一两个时尚系列.贝克汉姆的品牌魅力已不是什么秘密.但一项新研究揭示了这个家庭品牌真正的吸金能力.
The marketing value of all the family members - former England football captain David, ex-Spice Girl-turned-fashion designer Victoria and their children Brooklyn, Romeo, Cruz and Harper - plus their business ventures mean Brand Beckham is worth around £500 million, according to the London School of Marketing.
贝克汉姆家庭成员包括前英格兰足球队队长大卫、由前流行组合辣妹（Spice Girl）成员转型时装设计师的维多利亚以及他们的孩子布鲁克林（Brooklyn）、罗密欧（Romeo）、克鲁兹（Cruz）和哈珀（Harper）.伦敦营销学院（London School of Marketing）的数据显示,他们一家人再加上贝克汉姆名下的公司,总营销价值已约为5亿英镑.
It also translates to earnings of around £30-£40 million a year for the family.
而家族品牌价值还能转化为一年约3000万到4000万英镑的收入.
Their marketing power stems from three main vehicles, Footworks, where David's football related revenues are collected, the Beckham label, for endorsements, and Beckham Ventures, for Victoria's fashion business, the London School of Marketing's experts said.
伦敦营销学院的专家称,他们的市场动力来自三个主要领域：Footworks——大卫足球相关领域产生的收入、贝克汉姆品牌——广告代言收入、以及贝克汉姆投资公司（Beckham Ventures）——维多利亚的时装生意收入.
Current estimates put the value for Footworks at £150 million, the Beckham name at £70 million and Beckham Ventures at £60 million, they added.
他们补充说,目前估计步法公司价值1.5亿英镑,贝克汉姆品牌价值7000万英镑,贝克汉姆投资公司价值6000万英镑.
But while the elder family members have been the main contributors so far, the Beckham offspring are gaining ground with business dealings and marketing appeal of their own.
不过,虽然目前�"捶蚋臼羌易迨杖氲闹髁�,他们的子女也在商业活动及扩展各自市场人气方面攻城略地.
Sixteen-year-old Brooklyn has a 4.4 million-strong following on Instagram and has recently appeared on the cover of Miss Vogue.
