微传销
pyramid-selling through WeChat
Once pyramid-selling through WeChat spreads, it turns a circle of friends into a platform of fraud, which not only seriously undermines people's daily social life but also endangers social stabilization.
"微传销"的泛滥将朋友圈变成了诈骗平台,不仅影响人民群众社交生活而且危害社会稳定.
有没有注意到,朋友圈卖面膜的妹子越来越多了？微博营销（marketing on WeChat）究其本质就是熟人营销（acquaintance marketing）,也叫朋友圈营销（friendvertising）,是通过个人信誉（personal credit）和情感纽带（emotional bond）向亲戚和朋友兜售产品.
清华大学经济管理学院教授胡左浩说："判断是正常的经营、正常的代购（procurement service）还是传销,关键看它的盈利模式是不是靠发展下线(attracting lower-level clients),是不是金字塔型模式（pyramid-selling scheme）."
传销的本质就是洗脑(brainwashing)和发展下线,而手段就是造假（fraud）和炫富（flaunt wealth）.传销组织者用一夜暴富的故事(get-rich-quick stories)吸引下级代理商并向他们收取费用,再由下线发展下线,从而坐收渔翁之利.
