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Shakespeare on demand: Globe theatre launches digital player

2014-11-06 15:59 China Daily Web Editor: Yao Lan
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Shakespeare on demand: Globe theatre launches digital player

Shakespeare could be set to reach a new audience thanks to digital technology, with the Globe releasing its plays on demand.

Every year, hundreds of thousands of visitors head to the Globe, the replica of Shakespeare's theatre on the south bank of the River Thames, to see the dramatist's plays performed in the open air.

Now viewers will be able to watch more than 50 Shakespeare productions either from the comfort of their living room on a desktop computer, mobile or tablet while on the move.

Plays, including the hit production of Twelfth Night with Mark Rylance and Stephen Fry, will be available to rent or buy from the Globe Player.

The theatre said it is the first in the world to make its plays available as video-on-demand.

The Globe's artistic director, Dominic Dromgoole, said: "The Globe is always looking for bold new ways to take Shakespeare out into the world and share his astonishing plays with as many people as possible.

"Globe Player will allow us to reach brand new audiences and to make access to our productions simple and seamless for anyone with the internet. We are delighted to be the first theatre with its own dedicated video-on-demand platform."

In recent years, theatres as well as opera and ballet companies have reached larger audiences by broadcasting their productions in cinemas live.

The open-air theatre runs productions from April to October. The Sam Wanamaker Playhouse, a candle-lit, indoor recreation of a Jacobean theatre, opened earlier this year to allow productions to be staged on the Globe site throughout the year.

The Globe began filming its productions in 2009. Rentals cost up to £4 and it costs £8 to buy a download.

环球剧场推播放器 莎翁戏剧可点播

多亏了数码技术,环球剧场发布了它的可供点播戏剧,使更多观众可以接触到莎士比亚戏剧。

每年,成千上万的访客涌入这座位于泰晤士河南岸的仿造莎士比亚剧场——环球剧场,去欣赏露天表演的剧作家戏剧。现在,观众不论是在舒适的起居室里使用台式电脑,还是在移动中使用手机或平板电脑,都可以观看超过50部莎翁作品。

包括由马克·里朗斯(Mark Rylance )和斯蒂芬·弗莱( Stephen Fry)主演的《第十二夜》在内的热门戏剧,将可从环球剧场播放器上租赁或购买。

剧场表示,将戏剧做成可供观看的点播视频,在世界上尚属首例。

环球剧场的艺术总监杜朗哥·德罗姆古尔( Dominic Dromgoole)说道,“环球剧场一直在寻求大胆的新方式将莎士比亚带给全世界,向尽可能多的人分享他令人惊叹的戏剧作品。”

“环球剧场播放器将允许我们吸引全新的观众,并使我们的产品通过网络简单无缝地呈现给任何人。我们很高兴成为第一座拥有自身专门视频点播平台的剧场。”

近年来,剧场也和歌剧和芭蕾舞公司一样,通过在电影院现场播放它们的作品而吸引了更多观众。

露天剧场的演出从4月持续到10月。烛光照耀的室内剧院山姆·沃纳梅克剧院(Sam Wanamaker Playhouse)是詹姆斯一世剧院(Jacobean theatre)的翻版,今年它比往年都更早开幕,以便戏剧产品在全年内亮相环球剧场网站。

环球剧场于2009年开始录制产品。产品租价高达4英镑,下载费用为8英镑。

 

 

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