80% of women edit holiday snaps before sharing on social media

Eight out of ten women 'edit' their holiday snaps before uploading them to social media so only their slimmest angles are shared, according to new research.

Most women will also delete unflattering pictures of themselves even if other people in the frame look good.

More than half of women (58 per cent) will remove pictures taken by their husbands or boyfriends to make sure only the most flattering pictures survive.

And women take charge of distributing holiday pictures in 74 per cent of couples.

The unflattering picture black-out was revealed in a new survey of 1,000 women by the diet firm Forza Supplements.

The poll highlighted the five pictures women most hate of themselves on holiday.

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Number one were those showing them sitting down with a bare midriff showing rolls of fat around the tummy.

The second worst picture nightmare is being caught with tight jeans and a muffin top bulging out of the sides.

The third picture 'no no' is being shot with a double chin and fourth on the blacklist were obvious drunken shots.

The final picture nightmare is those taken straight after swimming where the hair is wet and unkempt.

The Forza survey found that 95 per cent of holiday-makers now share their pictures via social media sites like Facebook, Instagram and Twitter or simply by emailing them on PCs and phones.

A staggering 76 per cent of women have been 'embarrassed' after a friend or relative have shared a picture of them which they didn't like.

A further 57 per cent have asked friends or relatives to delete pictures from sites like Facebook because they were unflattering.

The most popular reason for picture deletions was, 'because I looked fat.'

The overwhelming majority of women (82 per cent) admitted that they edited holiday pictures - removing pictures of themselves which were unflattering even if the other people in the frame looked good.

More than third of women (34) use filters on sites such as Instagram to make themselves look better in pictures before sharing them with friends.

A quarter of women said they had been inspired to edit their holiday pictures because they were 'intimidated' by beach pictures of celebrities looking great in their bikini such as Elle Macpherson and Gwyneth Paltrow.

Forza Supplements' sales shoot up by a third between May and August as women go on diets to prepare for the beach.

Lee Smith, managing director of Forza Supplements, said: 'It is very clear that women rule the roost when it comes to holiday pictures.

'Whether they take the pictures or not, they decide which shots get shared with family or friends and they will delete any in which they looking overweight.

'They are not slow in gently asking friends to remove pictures which they don't like.'