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Facebook in China

2013-09-24 13:19 Web Editor: Yao Lan
1

Facebook与北京的会晤意味着什么?

Facebook yǔ Běijīng de huìwù yìwèi zhe shén me ?

Facebook in China

对于中国政府来说,Facebook并不是社交媒体平台,而是中国企业在境外扩张的一个渠道.至少这是中国国务院新闻办公室主任蔡名照与Facebook首席运营长桑德伯格会面后,新闻办网站上的一条报道所传达的信息.

To the Chinese government, Facebook Inc. isn't a social-media platform; it's a channel for Chinese businesses to expand beyond the country's borders. At least that is the implication of a post on the website of China's State Council Information Office following a meeting between Facebook Chief Operating Officer Sheryl Sandberg and the office's head, Cai Mingzhao.

新闻办网站上说,当天早些时候桑德伯格与蔡名照会面,就Facebook平台对中国企业拓展海外市场的重要作用进行了探讨.令人着急的是,报道还说两人讨论了其他合作事项,但却没有详细说明.

Ms. Sandberg met with Mr. Cai earlier in the day to discuss Facebook's role helping Chinese enterprises expand abroad, according to the government site. Tantalizingly, the post also says the two discussed other cooperative items, without elaborating.

最有可能的情况是,两人会面讨论的内容与Facebook在华运营的可能性关系不大,更多地是承认这家美国互联网巨头在中国的业务越来越像谷歌的模式,谷歌在中国的收入大多来自帮助中国企业在海外市场进行广告宣传.

Most likely, the meeting is less about the potential of Facebook to open up in China and more an acknowledgement that the American Internet giant's business here increasingly resembles that of Google Inc., which makes the bulk of its money in the country helping Chinese businesses advertise in foreign markets.

该网站近期在中国开放的可能性很小.相反,桑德伯格与蔡名照的会面显示出,对于美国科技公司来说,中国经济以及中国公司的崛起意味着中国现在日渐成为广告收入的重要来源.

Facebook looks highly unlikely that the site will open any time soon. Instead, Ms. Sandberg's meeting shows that for U.S. tech companies, the rise of the Chinese economy---and in turn Chinese companies---means the country is now an increasingly important source of advertising dollars.

这意味着对桑德伯格和Facebook来说,在他们被挡在世界最大的互联网用户群体之外的同时,重要的是面带笑容、主动接近中国市场.

That means for Ms. Sandberg and Facebook, even as they have been stiff-armed from the world's largest pool of Internet users, it's important to wear a smile and lean in to the Chinese market.

词语解释

渠道 (qúdào) channel

承认 (chéngrèn) acknowledgement

像 (xiàng) resemble

来源 (láiyuán) source

(Source: myechinese.com)

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