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Zhang Dan, the Turin 2006 Olympic silver medalist of pair skater, demonstrates an Olympic-themed badge customizing her image, on July 17, 2021. (Photo: China News Service/ Yi Haifei)
Organized by the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, the "Beijing 2022 Winter Olympics Pin Culture week " was launched on Saturday at a franchised retail store in the Arts and Crafts Mansion in the Wangfujing Street of Beijing, capital of China.
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Piao Xuedong, head of the marketing development department of the Beijing Organizing Committee for the Olympic Winter Games, shows the model of the Olympic motto pins. A total of 2,022 pieces of Olympic motto pins and 2022 sets of Olympic values pins are on sale since July 17. (Photo: China News Service/ Yi Haifei)
![](http://www.ecns.cn/hd/2021/07/19/6c9463605a534cdb9cb35dfd7519d9b9.jpg)
Piao Xuedong, head of the marketing development department of the Beijing Organizing Committee for the Olympic Winter Games, shows the model of the Olympic motto pins. A total of 2,022 pieces of Olympic motto pins and 2022 sets of Olympic values pins are on sale since July 17. (Photo: China News Service/ Yi Haifei)
![](http://www.ecns.cn/hd/2021/07/19/df992d5fb46046ebbb0d2f6dbda67dc1.jpg)
An Olympic pins collector presents a set of 2022 Beijing's Winter Olympics pins at the Pin Trading Center, July 17, 2021. (Photo: China News Service/ Yi Haifei)
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A child looks at the pins at the Pin Trading Center on July 17, 2021. (Photo: China News Service/ Yi Haifei)