LINE

Text:AAAPrint
ECNS Wire

WeChat upgrade exposes click farm industry

1
2016-09-30 15:43Ecns.cn Editor: Mo Hong'e ECNS App Download

(ECNS) -- The wildly popular social media app WeChat developed by Tencent has updated its system again to fight false clicks, dealing a heavy blow to accounts that once claimed to have massive readership.

WeChat's move came after a series of false clicks, as influential public accounts on WeChat with subscriber numbers exceeding 100,000 each day could attract big investment.

On Alibaba's e-commerce website taobao.com, hundreds of sellers provide services offering to increase the number of clicks and subscribers on WeChat.

A public account can increase its readership to more than 100,000 at a cost of 5,000 yuan ($750). The influential account usually charge 50,000 to 100,000 yuan for embedded advertisements or endorsements, thus forming an industry chain.

To prevent false clicks, WeChat upgraded its system on Sept. 28, causing the number of readers on some influential public accounts to plummet.

In future, the app will not display precise views for stories with more than 100,000 pageviews, Tencent said.

  

Related news

MorePhoto

Most popular in 24h

MoreTop news

MoreVideo

News
Politics
Business
Society
Culture
Military
Sci-tech
Entertainment
Sports
Odd
Features
Biz
Economy
Travel
Travel News
Travel Types
Events
Food
Hotel
Bar & Club
Architecture
Gallery
Photo
CNS Photo
Video
Video
Learning Chinese
Learn About China
Social Chinese
Business Chinese
Buzz Words
Bilingual
Resources
ECNS Wire
Special Coverage
Infographics
Voices
LINE
Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
Copyright ©1999-2018 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.