(ECNS) -- Chinese entertainers have increasingly embraced anime culture by donning attire usually reserved for cosplayers, who dress up as anime or video game characters with distinctive costumes and makeup.
Chinese singer, actress and fashion muse Li Yuchun, or Chris Lee, stunned fans at the 69th Cannes Film Festival when she appeared with short, gray-colored hair, which is often seen among cosplayers.
An icon of China's entertainment development, Li also sang Ordinary Disco at the New Year gala of Hunan TV earlier this year. The song, made with a voice synthesizer called a Vocaloid, was already hugely popular on Chinese anime culture website Bilibili.
Actress Xu Jiao, who won the Hong Kong Film Award for Best New Performer for her performance in science fiction comedy drama "CJ7," has also frequently shared her new anime styles, including wearing outfits with big butterfly knots or long ears.
It's no surprise that characters in the computer game-adopted TV series "Love and Sword" made extensive use of anime elements, in hairstyles or costumes, for example.
Liu Yifei, an actress, model and singer, is the latest star to dabble in the anime world. In a recent cover photo for a magazine, she had long, pink hair and a floating dress, looking like she had just walked out of a comic, according to fans.
Fashion media professional Tristan said Louis Vuitton is among top brands to embed computer games and anime culture in its autumn and winter collections.
Tristan also said it will become a trend for celebrities to work with anime styles.
