(ECNS) -- China's online culture industry consumption group is dominated by younger users who also feature a relatively lower education background, according to a research report.
Users of online products or services, such as literature, music, games and videos, are mostly younger people. Among them, twenty percent hold a Bachelor's degree and over half have a monthly income less than 3,000 yuan ($460).
Drawn up by the Research Center for Cultural Policy at the Chinese Academy of Social Sciences, the study shows over one million people work in the culture industry in each of six provinces, led by Guangdong (3.74 million) and Jiangsu (2.27 million).
Thanks to government efforts to protect copyright, the number of paid users reading literature is increasing year by year, at 28.9 percent, though nearly 50 percent are willing to spend as much as 3 to 10 yuan for online consumption.
The report also forecast rapid growth in the cultural industry thanks to development of information technology and integration of traditional and new media.
Internet companies are also fundamentally reshaping the filmmaking industry in areas of financing, ticket sales, and distribution, according to the report.
