(ECNS) -- The zeal among Chinese consumers was reignited during this year's Black Friday not long after the Double 11 splurge lodged record sales less a month ago, with Tibetan consumers spending the most on average.
Data from major online shopping platforms have jointly revealed new demographic trends of trans-border shopping by Chinese consumers during the traditional American shopping season.
Record sales number
Alipay's data indicate that this year's buyers from overseas retailers are seven times the scale of last year. Among them, 70 percent are female. Trans-border transactions of directly mailed items rose 15 percent year-on-year.
Yangmatou, a major overseas shopping platform, also reported 10 times the normal traffic via its mobile app, placing it second among trending shopping apps during sales days.
The stunning buying power of Chinese even crashed the RMB paying service on the website of Macy's, the largest retailer in America.
Post-90s generation a growing power
Alipay's data also suggest that the post-90s generation has become a rising buying force, making up 34 percent of the total army of Chinese shoppers, three times that of last year.
Geographically speaking, Tibet, the Plateau region, was crowned the biggest per-capita consumer, followed by Beijing, Shanghai, Tianjin and Chongqing.
Alipay attributed the rise of younger and remoter consumers to the multiple payment and logistics system that cut costs by an estimated 20 percent for trans-border deals. For example, Alipay exempted mailing fares for 150 thousand orders during Black Friday, saving each customer 100 yuan ($15.6) on average.
Hidden potential
"More Chinese people have been engaged in this year's Black Friday sale, including many who bought from abroad for the first time. That means the globalization of consumption is becoming part of our daily life," said Yangmatou's CEO Zeng Bibo.
With improved online shopping systems, Chinese buyers' demand is also diversified, spreading from baby formula to fashion and other fields, according to Yangmatou staff.
The huge potential has lured dozens of online shopping services like Tmall and Kaola.com into the booming market of overseas shopping. Industrial analysts are also projecting a bright future for the business, citing maturing service systems and more cost cuts.
