WeChat advertising to generate huge income for Tencent   

腾讯开发微信朋友圈广告功能 年收入或可达百亿

1月21日，一个名为“微信团队”的微信号出现在用户的朋友圈中，其发布了6张图和链接，形式与普通朋友圈基本一致。右上角注有推广标志，即“由赞助商提供的推广信息”，用户可以点击“我不感兴趣”屏蔽该条广告。有消息称，腾讯在2014年三季度对朋友圈广告收入进行过评估，评估结果是年收入为100亿元左右。 [查看全文]

(ECNS) -- Tencent Holdings Ltd, China's biggest social networking firm, has launched an advertising service via its hugely popular mobile messaging app WeChat, which has 600 million users.

This service is expected to generate 10 billion yuan ($1.6 billion) for its parent company, sources said.

A large number of WeChat users on Wednesday received the first advertisements via their WeChat Moments, by which users share information with friends in a similar way to Twitter and Facebook.

The advertisements launched by the "WeChat team" can automatically be added to a user's friend list and is operated by Tencent Holdings to display ads with the account label.

Advertisements intelligently target users based on their preferences and communities, and users can opt to block them should they not be interested, according to Tencent Holdings.

Marketing via mobile Internet platforms was first adopted by Twitter in July 2011, followed by Facebook and other local social websites, namely microblog and Qzone.