Reshuffled MSN China aims high for Microsoft advertising   

MSN中国更名微软在线 拿下微软中国所有广告业务

10月底，所有的MSN用户都将迁移至skype，此前负责运营MSN中国业务的MSN中国将何去何从？MSN并未倒闭，反而获取了微软中国更为重要的地位。微软在线总经理刘振宇对北京晨报记者介绍说，MSN中国昨日正式更名微软在线，并独家拿下了微软在中国的全部广告业务。[查看全文]

(ECNS) -- Microsoft Corp's MSN China has been reshuffled into a new company and will manage Microsoft China's advertising business, even though its Windows Live Messenger (MSN) service on the mainland will be shut down this month, the Beijing Morning Post said.

MSN China announced on Wednesday that the company will be called "Weiruan Zaixian" (Microsoft Online) after the reshuffle.

Besides continuing to run cn.msn.com, the new firm will also manage advertising for all of Microsoft's services in China, including cn.msn.com, Bing, Skype, Windows 8, Xbox and outlook.

Liu Zhenyu, the general manager of the new firm, was ambitious about the company's advertising business model. He said he saw great potential in location-based recommendations for users in the era of mobile internet.

He also said cn.msn.com still plays an important role in their strategy, adding that the portal website will focus more on content and bring new experiences to users.

The website has been committed to serving Chinese white-collar workers since it was launched, he said.

In August, Skype, the real-time Internet communication service provided by Microsoft, emailed Chinese MSN users about the date of the closure, suggesting they move to the VoIP (Voice-over-internet Protocol) service.