Chinese TLD to bring opportunity for domestic companies  

中文顶级域名“．网址” 为中国企业带来品牌机遇

在近日召开的全球第50届ICANN(互联网名称与数字地址分配机构)大会上，新通用顶级域名“。网址”受到与会各方关注。业内专家表示，新顶级域名的开放将开启全球网络品牌时代，国内企业应抓住这一产业良机，加大全球网络品牌的战略实施力度。[查看全文]

(ECNS) – A new generic top-level domain (TLD) in Chinese came under the spotlight at the Internet Corporation for Assigned Names and Numbers (ICANN) meeting held in London last month, according to Xinhuanet.com.

The TLD ".wangzhi" (Internet in Chinese) was officially accepted as a member of the international domain name family in April, which is a big step for China in gaining more sovereignty over Web addresses.

Registration of domain names will open in the near future, which will bring more opportunities for Chinese companies, an industry expert said.

The expert explained that the unique and rare Chinese domain name would increase a registered company's intangible assets, and the first-come-first-served priority registration will offer a fair opportunity for Chinese companies to compete with foreign rivals and to enhance their brand awareness.

And experts at ICANN said they opened registrations for new TLDs to diversify the global domain names market, and suggested companies draw up new TLD plans to match their business development.