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'Sochi problem' T-shirts hot on Taobao  

“故障五环”T恤火速上架受追捧

俄罗斯索契举办的冬奥会开幕式中,雪绒花绽放成奥运五环时因右上角的一朵雪花未能顺利绽放,导致最终“五环”变“四环”的乌龙事件。就在这一幕被镜头直播到全世界观众眼前后,也迅速引发了热议。有人吐槽的同时,也有人从中看到了商机。昨天北京晨报记者发现,国内外一些商家为此纷纷推出“索契故障T恤”趁机捞金,而T恤一经面市也颇受追捧,令网友不禁感慨“乌龙变商机”。[查看全文]
2014-02-10 16:22 Ecns.cn Web Editor: Gu Liping
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Five snowflakes are to expand into the five Olympic rings during the opening ceremonies in Sochi on Friday, but only four end up working. [Agencies]

Five snowflakes are to expand into the five Olympic rings during the opening ceremonies in Sochi on Friday, but only four end up working. [Agencies]

A 'Sochi problem' T-shirt on Taobao.

A 'Sochi problem' T-shirt on Taobao.

(ECNS) -- The incomplete set of Olympic rings at the opening ceremony of the 2014 Winter Olympic Games at Sochi have led to the sale of hundreds of commemorative T-shirts at online stores, the Beijing Morning Post said.[Special coverage]

A Zhejiang-based store on Taobao, one of China's online markets, put a Sochi problem T-shirt with the four Olympic rings and the snowflake-looking thing on sale hours after the opening ceremony.

In the following 24 hours, 223 shirts were ordered, according to sales records.

The seller said they sold the T-shirt first on Taobao, and are confident of sales, as the Sochi problem is now a hot topic worldwide.

But buyers have to wait a week to get them, because factories have not opened yet, he added.

Another seller on Taobao, which boasted of a stock of such T-shirts, told reporters that he hired two workers to work day and night to meet the demand.

The T-shirts on Taobao vary from 20 yuan to 200 yuan ($3.30 to $33), most being sold for about 39 yuan.

But a lawyer warned that the copyright of the design, four rings and a snowflake, although a mistake, should still be owned by the organizer.

Sochi Winter Olympic Games

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