Starbucks defends higher China prices  

星巴克发声明 称中美价格差异不基于同一维度比较

日前，有媒体报道有关“星巴克在中国‘暴利’”的新闻引起了社会的讨论。“星巴克中国”官方网站21日对此做出公开声明，称“与其他国家和地区相比，星巴克在中国市场的运营成本和市场动因是完全不同的，星巴克在中、美市场的价格差异并不是一个基于同一维度的比较”。[查看全文]

(ECNS) -- Starbucks China released a statement Monday on its official website, claiming that the company's pricing in China cannot be compared to that in the United States.

The statement came in response to reports by China Central Television that Starbucks makes big profits in China by charging higher prices than in other markets.

"Starbucks's pricing strategies in each country are long-term, as they take differentiations of products and markets, and changing operation costs, into consideration," the statement said.

Reports have said that a medium size latte in Beijing sells for the equivalent of $4.43, costing $0.75 to produce. However, the same coffee sells for $3.97 in London, $3.26 in Chicago, and $2.39 in Mumbai.