CCTV criticizes popular cartoon series for vulgarity and violence  

《新闻联播》批《喜羊羊》等动画暴力粗俗

10月12日的《新闻联播》报道称，央视动画责任有限公司等十家动画制作机构，央视少儿频道等十大动画播出机构，联合发出关于倡议，号召全行业承诺不制作、播出暴力失度语言粗俗的动画片。《喜羊羊》、《熊出没》两部动画片被点名，称由于两片存在暴力失度语言粗俗，正在整改。[查看全文]

(ECNS) –- China Central Television's (CCTV) nightly news program Xinwen Lianbo (News Broadcast) has criticized the domestically produced cartoon Pleasant Goat and Big Big Wolf, accusing it of being violent and containing vulgar storylines.

In a Saturday broadcast, CCTV also said that 20 domestic cartoon production agencies and broadcasters had proposed a ban on cartoons which contain "improper content."

Netizens have had mixed reactions. Some agree with CCTV, saying that domestic cartoons should be given more attention. Others believe a rating system would help parents select appropriate cartoons for their children, while also developing a healthier market.

Guangdong-based Creative Power Entertaining, the producer of the cartoon series, told reporters that they had not been ordered to clean up any content. The company also said it was one of the 20 agencies that had proposed the above-mentioned ban.

The producer denied that the animated series contained violent language, saying even Tom and Jerry and Kung Fu Panda have violent elements. The cost of cleaning up the cartoon will definitely exceed one million yuan (US$163,383), the company said.

"Pleasant Goat and Big Big Wolf" has been broadcast by nearly 50 stations in China. Its negative influence on the behavior of kids reportedly includes the misuse of fire, verbal abuse, dangerous acts and adult behavior.