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Simple mooncakes popular in US  

美月饼上市包装兴简洁风 健康低糖产品受华人青睐

据美国中文网报道,虽然距离中秋节还有两周时间,在美国各品牌的“月饼大战”已悄然打响,琳琅满目的月饼挤满了超市的显眼位置。记者走访的一家超市就开设了多达三排的月饼专区。[查看全文]
2013-09-06 08:56 Ecns.cn Web Editor: Si Huan
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(ECNS)-- With the traditional Chinese Mid-Autumn Festival two weeks away, various brands of mooncakes have flooded into the US market, according to sinovision.net.

To meet Chinese-American consumers' demand, most mooncakes being sold have simple packaging.

Apart from traditional mooncakes stuffed with lotus seed paste, bean paste, mixed nuts, and egg yolk, those with mochi-like coating and low-sugar paste highlight the market this year.

As people become more aware about healthy eating, mooncakes low in sugar are becoming more popular among consumers.

One supermarket in the US has set aside three shelves to sell mooncakes this year. The director of the supermarket said they expanded the sales area to meet the increasing demand of Chinese-Americans.

The supermarket will hold sales promotions for mooncakes over the next two weekends, he added.

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