Belgium to lure tourists with brochures in Chinese

比利时推出中文旅游导购刊物力争吸引中国客户

由比利时旅游部门主办的首份面向中国游客的旅游购物时尚指南中文刊物《德尚杂志》日前在布鲁塞尔面世。

2013-03-22 15:40 Ecns.cn Web Editor: yaolan comment

Brussels (CNS) -- To attract more Chinese tourists to Belgium, the country's tourism department published a brochure in Chinese on Tuesday.

The new travel brochure features colorful pictures with introductions in simplified Chinese.

The brochure can provide Chinese tourists with the latest travel information on scenic spots in Belgium.

The number of Chinese tourists to Belgium has been increasing at an annual rate of over 20 percent. Improving language services is a way to attract more Chinese visitors, according to the head of the local tourism department in the Walloon region of Belgium.

The brochures are available at more than 30 hotels and tourism service centers in Brussels.

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