Retailers embrace Valentine’s Day frenzy   

春节遇上“情人节” 北京人消费现高潮

春节黄金周以来，北京人消费热情高涨，在“破五”遇“情人节”这一天更是出现小高潮，黄金加巧克力、玫瑰热卖。

Beijing(CNS) -- Beijing witnessed a shopping boom during the past Spring Festival golden week, with sales further boosted by Valentine's Day, according to the Beijing Commercial Information Consulting Center on Friday.

Statistics released by the center show that Beijing's 120 major merchants reported a total turnover volume of 2.66 billion yuan in the first five days of the holiday, an increase of 8.1 percent compared to the same period last year.

Several retailers in Beijing launched promotional campaigns for Valentine's Day to attract young couples. As many people bought jewelry and chocolates, sales of retailers in Beijing increased by 11 percent on the day.