Chinese biggest shoppers when abroad  

人均境外购物874美元 全球热望“中国人的钱包”

如何抓住中国人的钱包？全球都在思考。近日，全球最大的精选旅游特惠平台Travelzoo旅游族联手美国CNN旗下旅游媒体共同发布一项调研结果显示，中国大陆游客海外旅游期间的购物开支在亚太区遥遥领先，平均每次出行的购物花费为874美元，折合5547元人民币。

Shanghai (CNS) -- Tourists from the Chinese mainland topped the list for shopping in the Asia-Pacific Region, spending an average of US$874 per trip, ahead of Japan and Australia, according to a recent report by Travelzoo and CNNGo.

A Japanese tourist spends an average US$723 on shopping per trip, while an Australian tourist shells out US$668, said the report. For Chinese tourists, Hong Kong is still the ultimate shopping paradise, ahead of the U.S., France, Japan and Italy.

Chinese tourists spent US$7.2 billion on high-end luxury brands during the 2012 Spring Festival, a surprisingly high figure, according to statistics from the World Luxury Association.

The tourism sectors of different countries are exploring new ways to attract generous Chinese tourists. Hilton Hotel now offers Chinese tea, food and TV channels, for example, while the European Travel Commission unveiled a Chinese version of its website at the beginning of the year.