Students in China indicated strong consumer demand for digital, cosmetic, and tourism products after sitting the national college entrance exam, according to a latest report released by China's e-commerce platform Pinduoduo.
On July 9, the day that the national college entrance exam concluded in some parts of China, the sales volume of digital products on Pinduoduo increased by over 210 percent compared to the previous day. Mobile phones, computers, smartwatches, game consoles, and headphones were the top five best-selling products, accounting for about 67 percent of total digital product sales, according to the report.
Students also showed more interest in domestic brands compared with previous years. Orders of digital products from domestic brands such as Huawei, Xiaomi, and OPPO surpassed those from foreign brands such as Apple, Samsung, and Dell. There has also been a surge in 5G smartphone sales among Chinese students recently.
The report also showed that students indicated a huge demand for cosmetic products. From July 9 to 11, the search volumes of cosmetic products on Pinduoduo increased by nearly 300 percent, while sales volumes almost doubled.
Due to the impact of COVID-19, domestic travel has become the main choice for students. Data showed that tourism products in provinces, including Yunnan, Hainan, and Sichuan, increased significantly after the national college entrance exam. Amusement parks, such as Shanghai Disneyland, were the most popular resorts among students.
Many provinces and cities in China have already carried out preferential measures for high school graduates to speed up the recovery of the domestic tourism market and make preparation for the forthcoming peak tourist season this summer, according to the report.
