Chinese ride-hailing giant Didi Chuxing has entered the Mexican market, the company announced Monday.
The DiDi Express service was launched in Toluca, capital of the State of Mexico and a robust business and cultural center approximately 60 kilometers west of Mexico City.
DiDi Mexico will introduce key product innovations in Latin America, including a real-time SOS system, dynamic safety monitoring, multi-person itinerary sharing, round-the-clock user support, and a multivariable driver rating system, the company said.
Driver recruitment in Toluca started in early April. The company hopes to roll out ride-hailing services in other major Mexican cities later this year.
DiDi now provides up to 30 million daily rides for over 450 million passengers, and offers flexible work opportunities for over 21 million drivers.
DiDi's operations outside the Chinese mainland cover Hong Kong, Taiwan, Japan, and countries in Latin America. A global ride-hailing investment and partnership network connecting DiDi with seven major international players now serves over 1,000 cities and reaches over 80 percent of the world's population, according to the company.