The LEGO Group and Tencent on Monday announced a partnership to collaborate across a broad range of digital content and digital platforms to provide Chinese children with more safe digital LEGO experiences.
The scope of the partnership includes the development of a LEGO video zone for children on the Tencent video platform, as well as development, publication and operation of the branded licensed games, according to a note Tencent sent to the Global Times.
The note said the move is intended to create a safe online ecosystem covering platforms, content and experiences tailored for Chinese children.
