Staff members present a Xiaomi doll at a store in Madrid, capital of Spain, on Nov. 11, 2017. Xiaomi, one of the leading high-tech enterprises of China, opened on Saturday morning its two stores via its authorized re-sellers in Madrid. (Xinhua/Guo Qiuda)
Apart from its on-line sales and two physical stores, products of Xiaomi, a privately-owned Chinese electronics and software company headquartered in Beijing, will also be displayed in other offline channels, such as Carrefour, MediaMarkt y Phone House.
According to the latest publications of the enterprise, its ambition goes even further: to change the game rules of technology industry.
The opening of the physical stores in Spain is just Xiaomi's first step in the march to the market of Western Europe.