Personal computer (PC) makers should embrace the opportunities of digital transformation to gain new growth momentum, according to market research firm IDC.
"The driver for China's business PC market will shift from 'equipment replacement' to 'satisfying demand from digital transformation," Wang Jiping, associate vice-president of IDC China, said at an event in Beijing on Friday, when IDC jointly launched a report on digital transformation and the business PC market with Intel Corp.
Wang said digital transformation was a process to use information and communication technology (ICT) to drive business innovation and growth, including improving business flows, adopting intelligent products and improving marketing capabilities.
China's major programs – such as Made in China 2025, the Internet Plus and Smart City plans – were all related to digital transformation, he said.
IDC data showed 85 percent of Chinese enterprises are now at the early stages to learn about or explore digital transformation, which provides a huge market for PC makers to jump in.
"To accommodate digital transformation, PC producers need to change their roles from the traditional tool of office work to business enabler," he said.
