Chinese mobile phone manufacturer Tecno Mobile sales reached 25 million devices, including 9 million smartphones in 2015, helping it to sustain the most "popular" brand status in Africa.
Globally, it sold 60 million devices last year while the sale of smart phones manufactured by the company increased by 40 percent. The company also produces tablets for the middle and high end market.
A statement was made to Xinhua on Tuesday by the firm while announcing the launching date of its newest smartphone Camon X.
The smartphone will be launched on May 10 with Tecno saying it will be made available to 41 countries across Africa, the Middle East and Latin America promising a brighter, clearer and faster selfies than before.
Mohammed Hasseni Marketing Manager of Tecno Mobile Ethiopia says with 25 percent share of Africa's phone market, it's confident its newest offering will attract the eyes of prospective customers.
Stephen Ha, General Manager of Tecno Mobile explains the launch of Camon X Smartphone is part of a plan to sustain its most popular brand status in Africa by utilizing easy-to-use new technology.
With Tecno already having two assembly lines in Ethiopia, Africa's second most populous nation at around 100 million people it already plans to expand its dominant share in Ethiopia's market.
Mohammed Belay, a government employee who has been using Tecno for a year, says the affordable price of Tecno Smartphones is what attracted him to buy one initially.
"Since then I've seen that my smartphone has a good quality camera, is easy to receive and send applications, has long battery life and charges fast," he remarked.