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Jaguar Land Rover homes in on China market(2)

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2017-04-24 11:15China Daily Editor: Feng Shuang ECNS App Download

Speth said half of all Jaguar Land Rover products will have new energy variants by 2020.

Another highlight at the company's stand is the new Range Rover Velar, which is set to begin another new chapter in the Jaguar Land Rover story.

The company said the Velar will be built exclusively in Britain, using Jaguar Land Rover's leading lightweight aluminum architecture, and will be powered by the latest ultra-clean UK-built Ingenium petrol engines. The new Velar is positioned between the Evoque and Range Rover Sport.

"Jaguar Land Rover is a technology company, creating world-class premium cars. Jaguar Land Rover constantly pushes the boundaries, and this spirit is embodied in both of these vehicles," said Speth.

Localized operations

Jaguar Land Rover is growing fast in China, having established a presence in the country over a decade ago and starting localization in late 2014.

Within 28 months, more than 100,000 vehicles-the Range Rover Evoque, Land Rover Discovery Sport and Jaguar XFL-rolled off the production line at its plant in Changshu, Jiangsu province.

Pan said: "At JLR, we will strengthen our localization process and redefine our two classic British brands, while optimizing our product portfolio and upgrading our customer experience to ensure that we deliver a peerless package."

Frank Wittemann, president of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing, Sales and Service, said: "We pay more attention to the quality of our products and services rather than the number of sales.

"Both Jaguar and Land Rover have renowned heritage and appeal, which includes Land Rover's all-terrain capabilities and Jaguar's performance DNA.

"We will preserve these legacies and further strengthen our products and services to give Chinese customers experiences they will love for life."

To build on this promise, the automaker is also exhibiting the 2018 Jaguar F-PACE at the show-winner of the "2017 World Car of the Year" and"2017 World Car Design of the Year" awards at the World Car Awards Ceremony held during the New York Auto Show earlier this month-as well as the all-new Land Rover Discovery and Jaguar XFL, the first locally produced Jaguar model.

This star lineup demonstrates Jaguar Land Rover's forward-looking design, industry-leading technologies, profound brand appeal and commitment to China, according to the company.

To complement the product lineup, the Innovation Lab at the Jaguar Land Rover stand allows visitors and fans to experience the company's advanced technologies and explore the story behind its pioneering all-aluminum frames.

In the Jaguar Formula E VR Experience Zone, they get the chance to understand what it's like to be on the track at a Formula E race.

  

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