As the world's largest auto market, China is probably the best showroom for car manufacturers.
The French car company Peugeot opened its second Peugeot Avenue in Beijing in May, following its first in Paris in 2012.
The four-floor building occupies about 1,650 square meters on Qianmen, which is also the largest pedestrian street in Beijing.
Combining exhibition rooms, a store and VIP meeting rooms, the building showcases the more-than-200-year history of the French brand, the present models and technologies being developed.
It also provides interactive experiences that allow visitors to understand the brand.
China sold a record-breaking 24.6 million automobiles in 2015, a 4.7 percent rise compared with 2014, according to the China Association of Automobiles.
China has also remained the world's top-selling car market since 2009.
While focusing on the brand, Marc Ange, the designer of Peugeot Avenue Qianmen and founder of the Bloom Room Studio, says he took into consideration local preferences.
The exterior of the building is influenced by the signature Chinese stone lion, while the interior is inspired by Peugeot's futuristic concept Supercar Onyx.
While some Western designers would find the implementation of a project like this quite difficult in China, Ange says he supervised the whole process himself and is very happy with the outcome.
Ange first collaborated with the car company on the Peugeot Avenue project on Champs-Elysees in Paris.
He says he was attracted to the company because of Peugeot's history of innovation.
"Especially in the last few years, it has showcased very strong futuristic design. At the same time, it has its heritage as one of the oldest car brands in the world."
Born in Rome, Ange was raised in a family involved in the arts and religion that inspires his work today. He founded the Bloom Room in Paris in 2008.
Having visited China more than 20 times in the past two years, Ange now plans to open a studio in the country, following on from his studios in Paris and Los Angeles.
The studio will focus on architecture and interior designing of hotels, restaurants and luxury boutiques for both Western and Chinese local brands.
European designers still have a long way to go in terms of fusing Chinese culture into their designs, says Ange.
"As a foreign designer, you have to understand local people, their culture and their way of looking at things ... You have to understand them to create things that appeal to them," he says.
