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Fashion briefly

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2016-08-19 09:02China Daily Editor: Xu Shanshan
(Photo provided to China Daily)

(Photo provided to China Daily)

App to help young designers

The mobile phone app Yupen was launched recently to help discover and nurture young, independent designers. Its creator Qin Liyun (pictured center) aims to help designers promote their work through internet marketing. Ten designers will be selected for the first round, and they will get a funding of 250,000 yuan ($37,500), which they have to use to create around 50 pieces of work in two months. The creative process will be broadcast live on streaming site Douyutv.

(Photo provided to China Daily)
(Photo provided to China Daily)

Bulgari apartments in Shanghai

Italian jewelry brand Bulgari has opened Bulgari Residences in Shanghai recently, following similar projects in Milan, Bali and London. Located at Suhe Creek, the project highlights an Italian lifestyle. The project, which takes up 27 floors of a 40-floor building, is designed by Italian architect and designer Antonio Citterio.

L'oreal buys French perfume brand

French cosmetic giant L'oreal has announced that it has bought French perfume brand Atelier Cologne. Founded by Sylvie Ganter and Christophe Cervasel in 2009, Atelier Cologne offers perfumes, scented soaps and candles. It now has more than 800 points of sales in more than 40 countries. It will join L'oreal's portfolio of perfumes that includes Armani Prive, Maison Lancome and Maison Margiela's Replica.

(Photo provided to China Daily)
(Photo provided to China Daily)

Menswear in Beijing mall

Luxury shopping mall Beijing SKP reopened its menswear department on the second floor recently. The new area provides a wide range of brands from classic to the trendy, including Neil Barret, Alexander Wang, Kenzo, Dior Homme, Gucci and Saint Laurent. In addition, SKP Select, the mall's multi-brand fashion boutique, offers the latest hot items from niche brands.

Enzo's new collection

Brazilian jewelry brand Enzo presented a new collection Brazilian Carnival in Beijing recently. Inspired by Samba, the collection highlights vibrant, tropical colors, in celebration of the Olympics Games. The collection portrays dancers and flowers with white gold, diamond and crystals.

  

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