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Economy

Mongolian nomadic mood inspires HK fashion brand

1
2016-07-01 09:58China Daily Editor: Feng Shuang
Models present the 2016 autumn/winter collection of Shanghai Tang, a Hong Kong-based label that targets global customers. (Photo provided to China Daily)
Models present the 2016 autumn/winter collection of Shanghai Tang, a Hong Kong-based label that targets global customers. (Photo provided to China Daily)

For many fashion-conscious women in the country, China-inspired fashion is always one of the go-to choices for special occasions, but can it fit in an everyday wardrobe?

Shanghai Tang, a Hong Kong-based brand, is trying to provide the answer, and recently held a preview of its 2016 autumn/winter collection in Beijing, the first by its new creative director Raffaele Borriello.

Borriello's collection was inspired by the Mongolian nomadic mood, the area's colors and textiles.

While Shanghai Tang is best known for its elaborate qipao (cheongsam), Borriello reinterpreted the garment using new materials and more body-conscious cutting.

His collection also includes a versatile daywear line that highlights Mongolian embroidery and prints.

"When you see the architecture and fabrics they (Mongolians) use, it's incredibly inspiring-specially the very rich and strong visual elements. So, it was easy for me to get ideas," says Borriello.

  

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