LINE

Text:AAAPrint
Economy

Number of luxury knockoffs six times higher than that of authentic ones: report

1
2016-06-02 09:24People's Daily Online Editor: Wang Fan

The number of luxury knockoffs is six times higher than that of the authentic ones in the sales channels targeted at Chinese consumers, according to a report by a research academy named Fortune Character.

To avoid the knockoffs' negative influence on their brand image, luxury companies try their best to make it easier for consumers to recognize differences between the knockoffs and the authentic ones.

For instance, they will show images of their products in the pre-sale commercial advertisements or promotional videos and make several slight changes to these products later. Manufacturers of knock-offs always make the products in accordance with the images shown in the pre-sale promotion activities. Naturally, the consumers can easily tell the difference between the authentic ones and the knock-offs when the products are sold in the market.

Luxury companies are not the only party involved in the campaign against the knock-off producers. China's electronic business platforms also do their bit.

A security expert at Alibaba, a Chinese e-commerce company, told reporters that more than 2,000 employees are tasked to crack down on knock-offs in the company.

Zheng Junfang, one of the partners of Alibaba, offered her proposals to solve the problem: on one hand, the e-commerce platforms can get rid of the knock-offs on their platforms, track down the sources of knock-offs by applying big data technology and crack down on the parties involved in the production and sales of knock-offs. On the other hand, the society should help these small and medium-sized manufacturers of knock-offs to produce quality goods and build brand names of their own.

  

Related news

MorePhoto

Most popular in 24h

MoreTop news

MoreVideo

News
Politics
Business
Society
Culture
Military
Sci-tech
Entertainment
Sports
Odd
Features
Biz
Economy
Travel
Travel News
Travel Types
Events
Food
Hotel
Bar & Club
Architecture
Gallery
Photo
CNS Photo
Video
Video
Learning Chinese
Learn About China
Social Chinese
Business Chinese
Buzz Words
Bilingual
Resources
ECNS Wire
Special Coverage
Infographics
Voices
LINE
Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
Copyright ©1999-2018 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.