China's cultural resources and industries need to be explored in a creative fashion for a better spread of Chinese traditional culture. (Photo/dpm.org.cn)
China's cultural resources and industries need to be explored in a creative fashion for a better spread of Chinese traditional culture, according to Suggestions on the Promotion of Cultural and Creative Products of Cultural and Cultural Relics Institutions, released by China's Ministry of Culture, National Development and Reform Commission, China's Ministry of Finance and the State Administration of Cultural Heritage and later promoted by the State Council on May 16.
The Suggestions defines the concept of the above-mentioned cultural and cultural relics institutions. Namely, it includes museums, galleries, libraries and cultural centers of all types at all levels in China.
Qi Shuyu, a professor and director of the Social and Cultural Department of the Chinese Academy of Governance, has pointed out that the aim of the Suggestions is to fully mobilize the enthusiasm of the related institutions and social forces.
"It is expected that the two sides will share their culture resources and deepen bilateral cultural cooperation through market participation, ranging from research and development (R&D) and production to operation in the future," Qi said.
With regard to the detailed requirements covered in the Suggestions, it states that seven points should be followed by rule and line.
The first point sets out to arouse enthusiasm of cultural and cultural relics institutions; the second one aims to bring market entities of all types into full play; the third one concerns the strengthening of cultural resources sharing and pooling, followed by a rise in the level in cultural and creative products exploration. The last three refer to upgrading the cultural products marketing system, building related platforms and brands as well as advancing cross-section integration of cultural industries with others.
"To bring cultural resources into modern life is a highlight in the Suggestions. To sum up, the resources exploration work is conducive to the benefits of the nation and people as a whole. However, how to do the work without a violation of rules and laws deserves our further attention," Qi added.
