In China, the world's top vehicle market since 2009, electric and digitalized cars are expected to be more popular with a customer base that is younger than previous decades and has a growing awareness across the nation of air pollution.
Audi also attaches great importance to customer satisfaction with its products and services in China.
Dietmar Voggenreiter, Audi's board member for sales and marketing, said on Monday that it is "extremely important" for the company that Chinese customers are happy with its products and services.
"Only with high customer satisfaction can we achieve a strong position in China. ... We will continue our sustainable growth," Voggenreiter said.
Audi ranked first in both customer satisfaction indices in both sales and after-sales services last year in China, according to J.D. Power.
Voggenreiter had been president of Audi China for nine years before he was named a company board member last year.
"We know what Chinese customers want," he said, taking the new A4L with a longer wheelbase as an example.
The new A4L, produced at FAW Volkswagen, offers more space than ever before, with an additional 88 mm in its wheelbase. It will hit the market during the second half of this year.
"It will strengthen our business in China and make many more Audi fans," he said.
The first-generation extended A4L was well-received by Chinese customers. Since 2009, accumulated sales of the model have reached 700,000 units.
Audi was the first premium carmaker to provide long-wheelbase cars when it introduced the A6L in China in 2000. Its main competitors BMW and Mercedes-Benz have followed suit.
A locally made Audi Q3 compact SUV was also launched on Monday.
Zhang Pijie, president of FAW Volkswagen, said new models will further strengthen Audi's product offering in China this year and help maintain its market leadership.
"Besides market leadership, Audi adheres to the principle of 'In China, For China' and maintains a strong commitment to corporate social responsibility," Zhang said.
