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The catwalk is a cakewalk for Benz marketing

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2016-04-25 09:11Shanghai Daily Editor: Huang Mingrui

Mercedes-benz, as sponsor of the biannual China Fashion Week since 2011, isn't shy about upstaging a star-studded lineup of designers with its own three-pointed star.

When its new C Class Coupe was launched last month as part of the spring Fashion Week, its sporty yet elegant lines were as much a fashion statement as the avant-garde clothing paraded on the catwalk.

Its roof is lower than the C Class sedan, with a steeply raked windshield, long hood and dynamic two-door body style. Quite the eye-catcher in the entry-level premium segment.

The car is attractive because it's a little bit "out there." That is, it doesn't quite conform to the proportions of a practical car. The coupe style provides inevitably difficult access to the rear seats.

As a show-off on the streets, the car seems to be making a statement: "We are having a cool ride with some private time for two."

The C Class Coupe is not meant for the mass market, just as most acclaimed designer fashion won't pop up on customers pushing trolleys in a local supermarket. But the car does have what it takes to become a new sought-after possession among fashionistas. Its prices start from a more than reasonable 380,000 yuan ($58,510), which is only 70,000 yuan more than the C Class sedan and much lower than the rival BMW 4 Series or Audi A5.

The only question is how much more are people willing to pay for timely delivery, since the model is in short supply. That was also the case two years ago when the Mercedes-Benz four-door coupe CLA launched during China Fashion Week.

 

  

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